Lindt, one of Switzerland's leading chocolate brands, surprised everyone by opening a chocolate museum. More than just a chocolate factory accessible to visitors, the brand intends to position itself as a premium manufacturer in the world of chocolate.
The Lindt Group takes it to the next level.
The Lindt Group is marking its territory by creating a museum dedicated to chocolate. Although you may not be able to come across Willy Wonka's famous golden ticket, you will probably be surprised by the many wonders of the museum.
The Lindt Home of Chocolate, based in Kilchberg near Zurich, was inaugurated in the presence of Roger Federer last September, unveiling a giant chocolate fountain. Standing nine meters high, the fountain could well become the museum's main attraction, hoping to attract around 350,000 visitors a year. Designed to complement the Lindt & Sprüngli factory, the Lindt Group's cultural and gourmet newborn baby is looking forward to sharing its passion for Swiss chocolate.
What's behind the Lindt Home of Chocolate
Through an interactive journey through the "Seven Worlds of Chocolate", visitors will be able to trace the history of Swiss chocolate, from cultivation to production. Since good news never comes alone, the museum also houses a tasting room and a Lindt signature coffee to satisfy even the most gourmet taste buds!
In addition, visitors will also have the opportunity to create their own confectionery, one of the Lindt Group's major assets that does not skimp on resources. The Lindt & Sprüngli Group has invested nearly 92 million euros in the Lindt Home of Chocolate, the world's largest chocolate factory.
A marketing strategy that makes a good impression
Thanks to this museum, the Lindt Group has positioned itself as a major player in Swiss chocolate production, and that's not the least of it.
Not only does the Lindt brand assert its know-how, which is now on display to the whole world, but it also shares the entire history of Swiss chocolate for cultural purposes. Although many museums exist today, the Lindt Group offers an elegant and modern design, coupled with the historic factory building dating back to 1899.
According to the brand, the opening of this museum is also the starting point for a long-term vision. The Lindt Home of Chocolate is a means of positioning and asserting the Swiss identity within the chocolate industry. Finally, the Lindt & Sprüngli Group adds that such a project invites all players in the industry to "continue the pioneering work of the founders of the company of yesteryear". A fine vision that will ensure the continuity of an ancestral know-how.